Faith-Fueled Films Are Taking Over Hollywood — Here’s Why
By: Ava Parker
September 7, 2024
The upcoming Amazon MGM series “House of David” is one of several aiming to appeal to a growing audience of faith-based individuals around the world. “There’s a religious gap. There’s a cultural gap,” filmmaker Jon Erwin said. “Companies need a bridge to the audience.” The production is shooting to recreate the biblical tale of David versus Goliath and has been backed by significant investment, per WSJ. The monetary support is consistent with a broader Hollywood trend.“We came to this deal with a lot of humility,” Vernon Sanders of Amazon MGM Studios said. “Part of that is being in business with people that they know and trust who’ve already delivered for them.” The movement, spearheaded by filmmakers like Erwin and Dallas Jenkins, looks to appeal to a vast, often underserved audience who are looking for uplifting stories that resonate with both religious and secular viewers alike. The success of projects like “The Chosen” and “Sound of Freedom” have revealed a major potential in faith-driven content, prompting streaming services to invest in similar narratives. “Sound of Freedom” grossed an astonishing $250 million on an incredibly modest budget of around $15 million. “What is the connective tissue? It seems to be good over evil. Hope over despair,” Jenkins said. Investors are now backing studios like the Wonder Project, which are largely aiming to produce high-quality, family-friendly films that reflect values important to a largely unnoticed pool of viewers. As the landscape has continued to evolve, filmmakers are shifting their focus toward creating more compelling stories that bridge cultural gaps while also appealing wider audiences.